United Partners Network and Cyabra Announce Strategic Partnership to Strengthen Brand Protection and Combat Disinformation Across Europe
The alliance brings AI-powered social intelligence to UPN’s agency partners and their clients, equipping European brands with the tools to detect fake narratives, protect reputation, and foster a healthier information environment.
New York, NY, March 11, 2026 (GLOBE NEWSWIRE) -- United Partners Network (UPN), one of Europe’s leading independent communications and PR agency networks, and Cyabra, the solution that analyzes actors, behaviors, and content to uncover coordinated digital manipulation, today announced a strategic partnership that will make Cyabra’s disinformation-detection and brand-protection platform available to UPN’s full roster of agency partners and their clients across the continent.
Under the agreement, UPN becomes Cyabra’s authorised reseller across EU markets, enabling communications professionals throughout the network to integrate Cyabra’s real-time social media monitoring, fake-account detection, narrative analysis, and deepfake identification capabilities directly into the strategic counsel they provide to brands, institutions, and public-sector organisations.
Responding to an Urgent Threat
Disinformation has been recognised as the number-one global risk facing society. Organizations worldwide are expected to invest upwards of $500 billion in disinformation security by 2028, according to Gartner. From coordinated bot campaigns that can inflict reputational crises on global brands overnight to state-linked influence operations targeting democratic elections, the threat landscape has never been more complex, or more consequential.
Recent Cyabra investigations illustrate the scale of the challenge. In Poland’s 2025 presidential elections, Cyabra identified that up to 32% of accounts discussing leading candidates on X were fake, with coordinated networks generating over 14,000 engagements and reaching an estimated 15 million potential views. In the corporate sphere, a single controversial advertisement by a major global brand triggered a 24,000% spike in negative content within 48 hours with 28% of the accounts driving the backlash identified as inauthentic, nearly three times the platform average.
What This Means for UPN’s Agency Partners and Their Clients
Through this partnership, every agency within the UPN network will be able to offer clients a new layer of intelligence-driven communications support, including real-time monitoring and alerts across major social platforms such as X, Facebook, TikTok, and more; identification of fake accounts, bot networks, and coordinated inauthentic behaviour; AI-driven sentiment and narrative analysis in over 100 languages; deepfake and AI-generated image detection; and visual link analysis mapping the spread of disinformation campaigns.
“In today’s information environment, reputation management can no longer rely on intuition alone. Brands and institutions need hard evidence about who is shaping the conversation - and whether those voices are even real,” said Maria Bengtsson, Founder of United Partners Network. “Our partnership with Cyabra gives every agency in our network the ability to cut through the noise, identify manufactured narratives before they escalate, and deliver counsel that is grounded in verified social intelligence. It’s a game-changer for our partners and the brands they serve.”
A Shared Mission: Making the World Safer from Disinformation
Beyond commercial value, the partnership is rooted in a shared conviction that the fight against disinformation is a fight for the integrity of public discourse itself. From elections and public health to consumer trust and corporate accountability, inauthentic online activity undermines the foundations of informed decision-making.
“Cyabra was founded with a clear purpose: to make the digital world a more transparent and trustworthy place,” said Dan Brahmy, CEO & Co-founder, Cyabra. “By joining forces with UPN and its network of agencies across Europe, we are extending that mission at scale. Every brand that gains the ability to separate authentic consumer sentiment from manufactured noise is a step toward a healthier information ecosystem for everyone.”
Led by veterans of intelligence and information security, Cyabra’s solution analyses billions of online conversations in real time, providing organisations with the forensic evidence they need to understand, respond to, and get ahead of disinformation threats. The company is already trusted by global corporations, media organisations, governments, and NGOs worldwide.
Looking Ahead
UPN and Cyabra plan to roll out joint training programmes, workshops, and case-study showcases for network agencies in the coming months, ensuring that communications professionals across Europe are fully equipped to leverage the platform’s capabilities on behalf of their clients. The partners will also explore co-created thought leadership on the evolving disinformation landscape and its implications for brand strategy, public affairs, and crisis communications.
Cyabra has entered into a business combination agreement with Trailblazer Merger Corporation I (NASDAQ: TBMC), a blank-check special-purpose acquisition company. Upon the closing of the transaction, the combined company is expected to be publicly listed on NASDAQ subject to customary closing conditions.
About Cyabra
Cyabra helps global enterprises and governments restore trust and authenticity when manipulated content, coordinated behaviors, and inauthentic actors distort what’s real online. The solution analyzes who is operating, how activity is amplified, and how narratives are leveraged, translating evidence into clear mitigation steps teams can act on quickly.
By reducing ambiguity and misdirected response, Cyabra enables proportionate, evidence-led action when clarity matters most.
For more information, visit www.cyabra.com
Media Contact:
pr@cyabra.com
About United Partners Network (UPN)
United Partners Network (UPN) is a global collaboration of independent public relations and communications agencies, founded in 2020 by Bulgarian entrepreneur Maria Gergova-Bengtsson. UPN operates on a client-led, referral-based model, enabling seamless global delivery through trusted local expertise. With partners across more than 65 markets worldwide, UPN helps organisations navigate complex communications challenges with agility, transparency, and impact. UPN grew out of United Partners, one of Bulgaria’s leading independent communications agencies, established in Sofia in 1997. More information: www.united-partners.com
Media Contact:
maria@united-partners.com
About United Partners
United Partners is an independent marketing and corporate communications agency headquartered in Sofia, Bulgaria. Founded in 1997 by Maria Gergova-Bengtsson, it is one of the country’s most recognised independent agencies with nearly three decades of experience. Among its recent recognitions, the agency won the IPRA Golden World Award for Best International PR Campaign for its work with Kyndryl and was ranked among the Top 50 agencies in Europe in 2025 by PRovoke Media. United Partners works with international brands including Diageo. More information: www.united-partners.com
About Trailblazer
Trailblazer is a blank check company formed for the purpose of entering into a merger, share exchange, asset acquisition, stock purchase, recapitalization, reorganization, or other similar business combination with one or more businesses or entities. For more information, visit: www.trailblazermergercorp.com
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to certain products and services that are the subject of a proposed transaction (the “Business Combination”) between Trailblazer and Cyabra. All statements other than statements of historical facts contained in this press release, including statements regarding Cyabra's business strategy, products and services, research and development costs, plans and objectives of management for future operations, and future results of current and anticipated product offerings, are forward-looking statements. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, the following risks relating to the proposed transaction: the ability to complete the Business Combination or, if Trailblazer does not consummate such Business Combination, any other initial business combination; expectations regarding Cyabra’s strategies and future financial performance, including its future business plans or objectives, prospective performance and opportunities and competitors, revenues, products and services, pricing, operating expenses, market trends, liquidity, cash flows and uses of cash, capital expenditures, and Cyabra’s ability to invest in growth initiatives and pursue acquisition opportunities; the occurrence of any event, change or other circumstances that could give rise to the termination of the Business Combination Agreement; the outcome of any legal proceedings that may be instituted against Trailblazer or Cyabra following announcement of the Business Combination Agreement and the transactions contemplated therein; the inability to complete the proposed Business Combination due to, among other things, the failure to obtain Trailblazer stockholder approval; the risk that the announcement and consummation of the proposed Business Combination disrupts Cyabra’s current operations and future plans; the ability to recognize the anticipated benefits of the proposed Business Combination; unexpected costs related to the proposed Business Combination; the amount of any redemptions by existing holders of Trailblazer’s common stock being greater than expected; limited liquidity and trading of Trailblazer’s securities; geopolitical risk and changes in applicable laws or regulations; the size of the addressable markets for Cyabra’s products and services; the possibility that Trailblazer and/or Cyabra may be adversely affected by other economic, business, and/or competitive factors; the ability to obtain and/or maintain the listing of the combined company’s common stock on Nasdaq following the Business Combination; operational risk; and the risks that the consummation of the proposed Business Combination is substantially delayed or does not occur.
Important Information for Investors and Stockholders
In connection with the Business Combination, Trailblazer Holdings, Inc., a subsidiary of Trailblazer (“Holdings”) has filed a registration statement on Form S-4 (the "Registration Statement") with the United States Securities and Exchange Commission (the “SEC”), which became effective on January 20, 2026, containing a proxy statement/prospectus, and certain other related documents, which will be both the proxy statement to be distributed to holders of shares of Trailblazer’s common stock in connection with its solicitation of proxies for the vote by its stockholders with respect to the Business Combination and other matters as may be described in the Registration Statement, as well as the prospectus of Holdings relating to the offer and sale of its securities to be issued in the Business Combination. The proxy statement/prospectus was sent to all Trailblazer stockholders on January 21, 2026 so that they may vote on the Business Combination.
INVESTORS AND STOCKHOLDERS OF TRAILBLAZER ARE URGED TO READ CAREFULLY THE REGISTRATION STATEMENT, PROXY STATEMENT/PROSPECTUS, AND OTHER RELEVANT DOCUMENTS FILED OR TO BE FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, AS THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE BUSINESS COMBINATION AND THE PARTIES INVOLVED.
Trailblazer stockholders are able to obtain the definitive proxy statement/prospectus and other documents filed with the SEC that are incorporated by reference therein,in all cases without charge, at the SEC's web site at www.sec.gov, or by directing a request to: Trailblazer at 510 Madison Avenue, Suite 1401, New York, NY 10022, Telephone: 646-747-9618.
Participants in the Solicitation
Cyabra, Trailblazer, and their respective directors and executive officers may be deemed participants in the solicitation of proxies from Trailblazer stockholders regarding the proposed Business Combination. Information about Trailblazer's directors and executive officers and their ownership of Trailblazer's securities is set forth in the proxy statement/prospectus pertaining to the proposed Business Combination.
No Offer or Solicitation
This press release does not constitute an offer to sell or a solicitation of an offer to buy any securities, or a solicitation of any vote or approval. No sale of securities shall occur in any jurisdiction in which such offer, solicitation, or sale would be unlawful before registration or qualification under applicable laws.
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
