Brazilian machinery makers target Europe at EIMA after export growth

Brazilian agricultural machinery exporters are heading to EIMA International 2026 in Bologna to chase new distributors and supply deals after sales to Europe rose 13% in the first half of 2026 to US$84 million. The delegation will showcase precision agriculture, spraying and connectivity technologies as buyers across Europe demand more automation and compliance.

Why it matters: - Brazilian machinery makers are trying to turn rising European demand into longer-term supply contracts and distributor relationships. - The export push matters because European buyers are increasingly seeking automation, precision agriculture and compliant components for locally assembled equipment. - The first-half 2026 export total of US$84 million to Europe shows the region is becoming a more important market for Brazilian agricultural technology.

What happened: - Brazilian manufacturers will attend EIMA International 2026 in Bologna, Italy, from Nov. 10-14. - The delegation is going through Brazil Machinery Solutions, a program run by ABIMAQ and ApexBrasil. - Participating companies include Globus, Guarany, Indústrias Colombo, Magnojet, J.Assy and Multibelt. - Their commercial goals include winning new distributors and strengthening ties with local partners.

The details: - Brazilian exports of agricultural machinery and equipment to Europe rose 13% in the first half of 2026. - Export sales reached US$84 million in that period. - The companies will show technologies developed by their own engineering teams. - Four of the exhibitors will present precision agriculture tools, including sensors, embedded electronics and input application control systems. - J.Assy will show its Visum Seeder RF wireless sensor, developed in São Paulo, with battery life of up to 4,000 hours. - Globus will present its HMI NEO X interface, which works with CAN Bus and ISOBUS communication protocols. - Magnojet will show spray nozzles designed to reduce drift and support targeted spraying. - Some Magnojet models are in the final stages of certification by Germany’s Julius Kühn Institute. - Guarany will present products from its Katu Line made with sugarcane-based green polyethylene. - Guarany will also show equipment for wildfire suppression and environmental health uses. - The manufacturers say Europe requires compliance with standards such as ISO 9001, ISO 14001, CE marking, ECE R10 approval and RoHS rules, depending on the product. - EIMA 2024 drew more than 300,000 visitors and 400 international delegations. - The trade show brings together distributors and original equipment manufacturers looking for machinery and industrial components.

Between the lines: - ABIMAQ’s Patrícia Gomes said European demand for automation and precision agriculture is creating openings for Brazilian suppliers that can meet technical specifications. - Gomes said supplying technology to European manufacturers can create industrial contracts with more continuity and predictability. - The export map suggests growth is not limited to the biggest markets: Italy imported US$3.5 million in the first half of 2026, up 74%, while Spain imported US$2.9 million, up 236% from a smaller base. - Poland already imports bean harvesters made by Colombo, which has more than 50 years of experience, sales in more than 60 countries and operations in the United States and Argentina. - Multibelt sells in 13 countries across six continents. - Gomes said experience in those markets can help Brazilian suppliers expand into other European countries, including smaller markets with specialized demand. - The focus on compliance and integration suggests Brazilian firms are positioning themselves as component suppliers, not just exporters of finished machines.

What's next: - Brazilian exhibitors will use EIMA to meet buyers and distributors from multiple European markets. - Companies will likely try to convert trade-show interest into certification progress, local partnerships and supply agreements. - The broader export trend will be tested by whether European demand translates into repeat orders and longer contract cycles.

The bottom line: - Brazilian agricultural machinery makers see Europe as a growing market for technology, not just equipment, and EIMA 2026 is their chance to prove they can meet its technical and regulatory bar.